Color Finale 2.0

HDR, camera raw, and log profiles are an ever-increasing part of video acquisition, so post-production color correction has become an essential part of every project. Final Cut Pro X initially offered only basic color correction tools, which were quickly augmented by third party developers. One of the earliest was Color Finale – the brainchild of colorist/trainer Denver Riddle and ex-DI supervisor and color correction software designer Dmitry Lavrov. In the last year Lavrov created both Cinema Grade, now owned and run by Riddle, and Color Finale 2.0, owned and run by Lavrov himself under his own company, Color Trix Ltd. By focusing exclusively on the development of Color Finale 2.0, Lavrov can bring to market more advanced feature ideas, upgrades, and options with the intent of making Final Cut a professional grading solution.

For many, Blackmagic Design’s DaVinci Resolve and Fimlight’s Baselight systems set the standard for color correction and grading. So you might ask, why bother? But if you edit with Final Cut Pro X, then this requires a roundtrip between Final Cut and a dedicated grading suite or application. Roundtrips pose a few issues, including turnaround time, additional media rendering, and frequent translation errors with the edit and effects data between the edit and the grading application. The ideal situation is to never leave the editing application, but that requires more than just a few, simple color correction filters.

Over the course of eight years of Final Cut Pro X’s existence, the internal color tools have been improved and even more third-party color correction plug-ins have been developed. However, effective and fast color correction isn’t only about looks presets, LUTs, and filters. It’s about having a tool that is properly designed for a grading workflow. If you want to do advanced correction in FCPX with the least amount of clicking back-and-forth, then there are really only two options: Coremelt’s Chromatic and Color Finale.

This brings us to the end of 2019 and the release of Color Finale 2.0, which has been redesigned from the ground up as a new and improved version of the original. The update has been optimized for Metal and the newest color management, such as ACES. It comes in two versions – standard and Pro. Color Finale 2 Pro supports more features, such as Tangent panel control, ACES color space, group grading, mask tracking, and film grain emulation. Color Finale has been designed from the beginning as only a Final Cut Pro X plug-in. This focus means better optimization and a better user experience.

Primary color correction

Color Finale 2 is intended to give Final Cut users similar grading control to that of Resolve, Avid Symphony, or Adobe Premiere Pro’s Lumetri panel. It packs a lot of punch and honestly, there’s a lot more than I can easily cover with any depth here. The user interface is designed around two components: the FCPX Inspector controls and the floating Layers panel. The Inspector pane is a lot more than simply the place from which to launch the Layers panel. In fact, it’s a separate primary grading panel, not unlike the functions of the Basic tab within Adobe’s Lumetri panel.

The Inspector pane is where you control color management, along with exposure, contrast, pivot, temperature, tint, saturation, and sharpness. According to Lavrov, “Our Exposure tool is calibrated to real camera F-stop numbers. We’ve actually taken numerous images with the cameras and test charts shot at the different exposure settings and matched those to our slider control. Basically setting the Exposure slider to 1 means you’ve increased it by one stop up.”

There are also copy and paste buttons to transfer Color Finale settings between clips, false color indicators, and shot-matching based on standard color charts. Finally, there’s a Film Emulation tab, which is really a set of film grain controls. At the bottom is a mix slider to control the opacity value of the applied correction.

Layers

The real power of Color Finale 2 happens when you launch the Layers panel. This panel can be resized and positioned anywhere over the FCPX interface. It includes four tools: lift/gamma/gain color wheels/sliders (aka “telecine” controls), luma+RGB curves, six-vector secondary color, and hue/sat curves. This is rounded out by a looks preset browser. Each of these tools can be masked and the masks can be tracked within the image. Mask tracking is good, though not quite as fast as Resolve’s tracker (almost nothing is).

I suspect most users will spend the bulk of their time with color wheels, which can be toggled from wheels to sliders, depending on your preference. Of course, if you invested in a Tangent panel, then the physical trackballs control the color wheels. Another nice aspect of the lift/gamma/gain color tool is saturation management. You can adjust saturation for each of the three ranges. There is also a master saturation control with separate controls for shadow and highlight range restrictions. This means that you can increase overall saturation, but adjust the shadow or highlights range value so that more or less of the dark or light areas of the image are affected.

As you add tools, each stacks as a new layer within the panel. The resulting color correction is the sum of all of the layers. You can stack as many layers as you like and the same tool can be used more than once. Layers can be turned on and off to see how that correction affects the image. They can also be reordered and grouped into a folder. In fact, when you load a preset look, this is actually a group of tools set to generate that look. Finally, each layer has a blend control to set the opacity percentage and alter the blend mode – normal, add, multiply, etc – for different results.

Advanced features

Let me expand on a few of the advanced grading features, such as color management. You have control over four methods: 1) assume video (the default) – intended for regular Rec 709 video or log footage where FCPX has already applied a LUT (ARRI Alexa, for example); 2) assume log – pick this if you don’t know the camera type and Color Finale will apply a generic Rec 709 LUT correction; 3) use ACES; and 4) use input LUT – import a technical or custom LUT file that you wish to apply to a clip.

ACES is an advanced color management workflow designed for certain delivery specs, such as for Netflix originals. The intent of the ACES color space is to be an intermediate color space that can be compatible with different display systems, so that your grade will look the same on any of these displays. Ideally you want to select ACES if you are working within a complete ACES color pipeline; however, you can still apply it to shots for general grading even if you don’t have to provide an ACES-compliant master. To use it, you must select both the input LUT (typically a camera-specific technical LUT) and the target display color space, such as Rec 709 100 nits (for non-HDR TVs and monitors).

In order to facilitate a proper ACES workflow, Color Trix added the ability to import and export CDLs (color decisions lists). Currently this is more for testing purposes and is designed for compatibility between Final Cut and ACES-compliant grading systems, like Baselight. A CDL is essentially like an EDL (edit decision list), but with basic color correction information. This will translate to the lift/gamma/gain/saturation settings in Color Finale 2 Pro, but nothing more complex, such as curves, selective color, or masks.

Performance and workflow

Overall, I really liked how the various tools worked. Response was fast and I was able to get good grading results with a build-up of several layers. In addition, I prefer the ergonomics of a horizontal layout for color wheels versus the cluster of controls used by Apple’s built-in tool. I had tested the betas of both Color Finale 1.0 and now 2.0 and I remember that it originally took a while to dial in the RGB curves for the 1.0 release. In general, curves can be quite destructive, so if you don’t get the math right, you’ll see banding with very little change of a curve. That was fixed before 1.0 was ever released and the quality in 2.0 looks very good.

Color Finale 2.0 beta had an issue with color wheels. For some users (myself included) the image didn’t update in real-time as you moved the color wheel pucks with a mouse. This was fixed right after release with an update. So if you are experiencing that issue, make sure you have re-installed the update.

The difference between grading and simple clip-based color correction is workflow. That’s where a good colorist using a dedicated grading application will shine. Unfortunately the “apply color correction from one (two, three) clip(s) back” command in Final Cut Pro X can only be used with its own built-in correction. So if you intend to use Color Finale 2 for a full timeline of clips, then you have to develop a workflow to quickly apply the Color Finale or Color Finale Pro effect, without constantly dragging it from the effects browser to each individual clip.

One solution is to apply the effect to the first clip, copy that clip, select all the rest, and then apply “paste effects” or “paste attributes” to the rest of the clips in the timeline. As you move from clip to clip, the Color Finale effect is open in the Inspector so you can tweak settings and edit layers as needed. I have found that by using this method the layers panel often doesn’t stay open persistently. The second method is to designate the Color Finale or Pro effect as the default video effect and map “apply default effect” to a key. Using this second method, the panel stayed open in my testing when go through successive clips on the timeline. Documentation and tutorials are a bit light at the moment, so hopefully Color Trix will begin posting more tips-and-tricks information to their support page or YouTube channel.

One can only run a valid test of any plug-in by using it on a real project. As an example of what you can do with Color Finale 2, I’ve graded Philip Bloom’s 2013 “Hiding Place” short featuring actress Kate Loustau. This was shot on the London Eye in “stealth” mode using the Blackmagic Pocket Cinema Camera. Bloom made the ungraded cut available for non-commercial use. I’ve used it a number of times to test color correction applications. Click the link to see the video, which includes two different grading looks, achieved through Color Final 2 Pro.

Color Finale 2.0 is a huge improvement over the original, but it’s not a one-click solution. It’s designed as an advanced, yet easy to use color correction tool. I find the toolset and visual results similar to the old Apple Color. The graded images appear very natural, which is a good fit for my aesthetic. DaVinci Resolve is better for extreme “surgical” grading, but Color Finale 2.0 certainly covers at least 90% of most color correction needs and styles. If you want to stay entirely within the Final Cut Pro X environment and skip the roundtrips, then Color Finale 2 Pro should be part of your arsenal. It’s this sort of extensibility that FCPX users like about the approach Apple has taken. Having powerful tools, like Color Finale 2.0, from independent developers, like Color Trix, definitely validates the concept.

Check out the Color Finale website for the various purchase and upgrade plans, including add-ons, like the Ascend presets packages.

The article was originally written for FCPco.

©2020 Oliver Peters

A First Look at Postlab Cloud

Apple developed Final Cut Pro X around single-editor workflows. As such, professional editing teams who wanted to use this tool for collaborative editing have been challenged to develop their own solutions. One approach was Postlab, which was developed in-house at Dutch broadcaster Evanglische Omroep (EO). In order to expand the product as a commercial application, lead developer Jasper Siegers decided to move it under the Hedge umbrella. This required the app to be rebuilt with new code before it could be offered to the FCPX market. That time has come and Postlab is now available as Postlab Cloud.

As the name implies, Postlab Cloud hosts your FCPX libraries “in the cloud,” i.e. on Postlab’s servers. Some production companies or broadcasters are reticent to have their editing computers connected online, but it’s important to note that only libraries and no media or caches are hosted by Postlab. This keeps the transfer times fast and file sizes light. Cache and media files stay local, whether on your machine or on connected shared storage. Postlab sets up accounts based on site licenses and numbers of users. Each user is assigned a log-in based on an e-mail address and a password. This means that a production hosted by Postlab can be accessed by authorized users anywhere in the world, provided there’s a viable internet connection.

The owner of the account can set up productions and organize them within folders. Each production is a collection or bundle of one or more Final Cut Pro X libraries. If you have ever worked with Final Cut Server in the FCP7 days, then the Postlab workflow is very similar. Once a production has been created, an editor can log in, download the library (a check-out step), edit in it, and then upload the changed version (a check-in step). As part of this upload, the Postlab interface prompts you to add comments describing the work you’ve done. Only one editor at a time can download a library and have write access; however, other users can still download it with read-only access. If you have two editors ping-ponging work on the same library file, then one has to upload it (check in) before the other editor can download it (check out) for their edits.

Getting started

I decided to test Postlab Cloud in two scenarios: a) multiple workstations connected to a shared storage network, and b) two disconnected editors collaborating over long distances. To start, once an account has been established, any editor using Postlab Cloud must install the small Postlab application. Since the app controls some of Final Cut’s functions, you will be prompted to enable GUI Scripting in your privacy preferences. In order for Postlab to work properly, media and cache files need to be outside of the library bundle. When you first download a library, you may be prompted to change your settings. In a networked environment with media on shared storage, the path to the media should be the same on each workstation. This means when Editor A finishes and checks in the production and then Editor B checks it back out, you generally will not need to relink the media files on Editor B’s system. Therefore, this edit collaboration can proceed fluidly.

Once a production has been downloaded, the library file exists as a temporary file on the local machine and not the network. This means that Postlab can still work in tandem with storage solutions that don’t normally perform well with FCPX libraries. In addition to this temporary library file, the Final Cut backup library is also stored in the location you have designated. If you are working in a networked, collaborative environment, then the advantage Postlab offers is version tracking and the ability for multiple users to open a library file (only one with write access).

Long distance

The second scenario is working with other editors outside of your facility. The first step is to get the media to the outside editor. You could certainly send a drive, but that isn’t efficient in time nor cost, especially across continents. If you only need creative editing and not finishing services, then low-res, proxy files are fine. So I converted my 4K UHD ProRes HQ files to 960 x 540 H264 (3Mbps) files and used Frame.io to transfer them over the internet. The key to proper relinking when you are done is to set audio to pass-through when converting this files. This was a double-system sound shoot, so I uploaded both the H264 videos files and the sound recordist’s WAV files to Frame and then downloaded them again at the other end (my home). Now I had media in both locations. The process would be the same even if it were two editors in two different countries.

The first Postlab step is to create and upload this FCPX library. Once that has been established, any authorized user with a Postlab log-in can access the production. I decided to go back and forth on this production between my home and the facility and also using different user log-ins – thus simulating a team of remote editors. Each time I did this, version changes were tracked by Postlab. If I were working with multiple editors, I would have been able to see what tasks each had performed.

It’s important to note that when you collaborate in this way, each editor should be using the same effects, LUTs, and Motion templates, otherwise some things will appear offline. Since the path to the media was different at home versus at the facility, each time I went between the two, checking in and then checking out the production, media files would appear offline. A simple relink fixed this, but it’s something to be aware of. Once totally done, I could relink to the high-res camera files and “finish” the project back at the office.

Wrap-up

When you upload a library back to Postlab, that open FCPX library is closed within Final Cut Pro X on your system, because you have checked it back in. Once you log out of Postlab, the temporary library file is moved to the trash. If you need a local version of the library, then export it from the Postlab app.

Once you get the hang of it, collaboration is simple using Postlab Cloud. Library files stay light without any of the sort of corruption caused by using services like DropBox. My test project included synchronized multi-cam clips and multi-channel audio. Each time during this exchange clips, projects, and edits showed up as expected when going between the various users. Whether or not Apple ever tackles collaboration within Final Cut Pro X is an unknown. But why wait? If you need that today, then Postlab Cloud offers a solid answer.

The relaunched Postlab Cloud includes three plans, which are priced per user/per year: Postlab, Postlab Pro, and Postlab Server. The first tier only allows for library version tracking and sharing. Pro allows for a lot more libraries to be shared and comes with more features. Server is a dedicated Postlab Cloud server for larger teams or those that require IT-specific features like Active Directory. Finally, Hedge/Postlab plans to ship a local version of Postlab – designed for use within local networks – soon after launch.

Postlab has now expanded to include Premiere Pro users.

Check out the Postlab tutorials for more information.

The article was originally written for FCP.co.

©2020 Oliver Peters

Video Technology 2020 – Apple and the PC Landscape

Apple enjoys a small fraction of the total computer market, yet has an oversized influence on video production and post. Look anywhere in our business and you’ll see a high percentage of Apple Mac computers and laptops in use by producers, DITs, editors, mixers, and colorists. This has influenced the development and deployment of certain technologies, such as optimization for Metal, Thunderbolt i/o, ProRes codecs, and more. This may irritate Windows users, but it’s something companies like Avid, Adobe, and others cannot ignore. Apple deprecates OpenGL, OpenCL, and CUDA in favor of Metal, and so, developers of software for Apple computers will follow suit so that their Mac-based customers enjoy a good experience.

Going into 2020, Apple is offering a better line-up of professional Mac products than it has in years. MacBook Pro laptops, iMacs and iMac Pros, and the new Mac Pro are clearly targeted at the professional customer. Add to this the Pro Display XDR and authorized third-party products available through Apple, like LumaForge Jellyfish storageBlackmagic and Sonnet eGPUs. Clearly Apple intends to offer an end-to-end hardware and software ecosystem designed to appeal to the pro video customer.

Apple’s prices can be a turn-off for some. Similar investments in a PC – especially custom configurations – may yield better performance in certain applications. Nevertheless, most former and present owners of Mac Pro “cheese grater” towers feel like they got their money’s worth and will at least have interest in the new Mac Pro. Same for MacBook Pro owners. So while these new machines may not move the needle for the larger consumer computer market, it will definitely keep current Mac users in the fold and prevent migration to Windows or Linux PCs. It also reinforces Apple’s interest in the professional market – not just video, but also animation, design, audio, science, and engineering.

The unknown will be the impact of Apple’s new Afterburner card for the Mac Pro. While accelerator cards have been offered by various manufacturers in the past, recent computing developments have focused on processor core counts and GPU technology. The Apple Afterburner is the first introduction for Apple of a new FPGA-based (programmable ASIC) hardware accelerator card. Designed for transcoding, it promises to increase stream counts with 4K and 8K raw and standard codecs in the Mac Pro. Once it’s out in the wild, we will have a better idea of who supports it (beyond Apple’s own software) and its real-world performance.

As Apple goes, so goes the rest of the industry. How will the PC world counter this? Will we see similar cards from HP or Dell? Or will NVIDIA respond with similar results using their GPUs? That’s unknown right now, but my guess is that it will take at least this next year for the rest of the world to respond with competing solutions.

Originally written for Creative Planet Network.

©2020 Oliver Peters

Video Technology 2020 – Editing Software

Four editing applications dominate the professional market: Adobe Premiere Pro, Apple Final Cut Pro X, Avid Media Composer, and Blackmagic Design DaVinci Resolve. Established facilities are still heavy Avid users, with Adobe being the up-and-coming choice. This doesn’t mean that Final Cut Pro X lost out. Going into 2020, Apple can tout FCPX as the best-selling version of its professional editing tool. It most likely has three million users after nearly nine years on the market. While pro editors in the US are often reluctant to adopt FCPX, this innovative application has earned wider acceptance in the broader international market.

The three “A”s have been battling for editing market share, but the wild card is Blackmagic Design’s DaVinci Resolve. It started as a high-end color correction application, but through Blackmagic’s acquisitions and fast development pace, Resolve is becoming an all-in-one application rivaling Autodesk Smoke or Avid DS. Recent versions bring enhanced creative editing tools, making it possible to edit, mix, composite, grade, and deliver entirely from Resolve. No need to roundtrip with other applications. Blackmagic is so dedicated to Resolve as an editor that they introduced a special editor keyboard.

Is Resolve attractive enough to sway editors to shift away from other tools? The answer for most in 2020 will still be “no.” Experienced editors have made their choice and all of the current options are quite good. However, Resolve does make the most sense for new users with no prior allegiances. The caveat is advanced finishing. Users may edit in an editing application, but then roundtrip to Resolve and back for grading. Unfortunately these roundtrips can be problematic. So I do think that many will opt to cut creatively in their NLE of choice, but then send to Resolve for the final grade, mix, and VFX work. Expect to see Resolve’s finishing footprint expand in 2020.

Two challenges confront these companies in 2020: multi-user collaboration and high dynamic range (HDR) delivery. Collaboration is an Avid strength, but not so for the other three. Blackmagic and Adobe have an approach to project sharing, but still not what Avid users have come to expect. Apple offers nothing directly, but there are some third-party workarounds. Expect 2020 to yield collaboration improvements for Final Cut Pro X and Premiere Pro.

HDR is a more complex situation requiring specialized hardware for proper monitoring. There simply is no way to accurately view HDR on any computer display. All of these companies are developing software pipelines to deal with HDR, but in 2020, HDR delivery will still require specific hardware that will remain the domain of dedicated color correction facilities.

Finally, as with cameras, AI will become an increasing aspect of post hardware. You already see that in Apple’s shape recognition within FCPX (automatic sorting of wides and close-ups) or Adobe Sensei for content replacement and automatic music editing. Expect to see more of these features introduced in coming software versions.

Originally written for Creative Planet Network.

©2020 Oliver Peters

It is time to reconsider Final Cut Pro X?

While Final Cut Pro X may have ultimately landed in the market sector that Apple envisioned, the industry widely acknowledged that the original launch could have been better managed. Many staunch Final Cut Pro (“legacy”) users were irrevocably alienated. That’s a shame, because FCPX wasn’t a bad design when released – merely incomplete. In the eight years that have followed, the user base has grown to more than 2.5 million (April 2018) and the application sports the widest third-party support of any editing software.

I have certainly gone back and forth in my own use of FCPX, depending on whether it was the right tool for a given job. I cut a feature film with it back in the pre-10.1 days when it was a bifurcated application with separate Event and Project files. Since then, I have also used it on plenty of spots and corporate videos. Although my daily workflow is largely Premiere Pro-based now, I regularly use Final Cut Pro X when appropriate, as well as Blackmagic Design DaVinci Resolve and Avid Media Composer. Modern editors need to be NLE-multilingual.

I realize that winning Oscars and cutting large-scale productions isn’t what the majority of editors do. Nevertheless, these types of productions give any product street cred. You are probably aware of Focus and Whiskey Tango Foxtrot, but there are certainly others that have used FCPX. Hollywood studios films are dominated by films cut with Avid Media Composer; however, short films cut using FCPX have won the short film Oscar category for two years in a row. While largely invisible to many US viewers, major international productions, on par with Game of Thrones, have been edited using Final Cut Pro X.

If you were one of those FCP7 users who jumped ship to another tool, then maybe it’s time to revisit Final Cut Pro X. There are many reasons I say that. In the past eight years, Apple has added wide codec support, LUTs, HDR capabilities, vastly improved color correction tools, and an easy method of working with captioning. Final Cut is clearly the better tool in many situations and here’s a quick overview why I feel that way.

What productions are best with FCPX?

Final Cut Pro X is capable of handling all types of editing, but it’s more ideal for some than others. The biggest differentiator is turnaround time. If you have to get done quickly – from ingest to delivery – then FCPX is hard to beat. It handles media better than any other NLE without the need for the beefiest hardware. Want to cut 4K ProResHQ on a two-year-old MacBook Pro? Then FCPX shines. That makes it a natural in broadcast news, promos, and sports. It’s also perfect for non-broadcast event coverage. Frankly, I’m surprised that US broadcasters haven’t gravitated to it like various other broadcasters around the world – especially for cutting news stories. The workflow, interface, and low hardware requirements make it well-suited to the task.

Station promo production might be questionable for some, but stop and think about the use of Motion Templates and how that technology can be applied to broadcast design. Final Cut features the unique ability to use templates that any user can create and publish as an effect out of Apple Motion. Therefore, custom effects, animation, and graphics can easily be created specifically for a station’s bespoke look.

For example, a broadcast group or network that owns multiple stations in different cities could have one creative team develop a custom station graphics package for each outlet, simply by using Motion. Those templates could be deployed to each promo department and installed into the individual FCPX edit systems. This would allow each editor to modify or customize time and event information based on the published parameters without mistakenly deviating from the prescribed graphic look. That’s a broadcast creative director’s dream.

A simple hardware footprint

Obviously Final Cut requires Apple computers, but there’s easy connectivity to media from external Thunderbolt, USB, and ethernet-based storage. Some facilities certainly need elaborate shared storage systems for collaborative workflows, but others don’t. If you are a creative editorial boutique, all of a given project’s proxy editing files can be stored on a single SSD drive, allowing the editor to easily move from room to room, or home to work, simply by carrying the SSD with them. They can even be cutting on a laptop and then bring that in to work, connect to an external display for better monitoring, and keep rocking. With the advent of external GPU systems (eGPU), you can easily augment the horsepower of middle-level Macs when the need arises. 

No external i/o hardware is required for monitoring. While I recommend a simple audio i/o interface and external speakers as a minimum, there are plenty of fixed-location systems where the editors only use headphones. AJA or Blackmagic interfaces to play video out to an external display are optional. Simply connect a high-quality display to the Mac via HDMI or Thunderbolt and FCPX will feed real video to it full screen. Premiere Pro can also do this, but Media Composer and Resolve do not.

Third-party ecosystem

Some of Final Cut’s deficits have developed into a huge asset. It enjoys one of the best ecosystems of third-party tools that enhance the application. These range from translation tools from vendors like Intelligent Assistance and Marquis Broadcast, to a myriad of plug-ins, such as those from FxFactory and Coremelt. Final Cut already comes with a very solid set of built-in effects filters – probably the most useful variety of the various NLE options. Even better, if you also purchase Motion, you can easily create more effects by building your own as Motion Templates. This has resulted in a ton of small developers who create and sell their own variations using this core technology.

You certainly don’t have to purchase any additional effects to be productive with FCPX, but if you do, then one of the better options is FxFactory by Noise Industries. FxFactory is both a set of effects and a delivery platform for other developers. You can use the FxFactory interface to purchase, install, and manage plug-ins and even applications from a diverse catalogue of tools. Pick and choose what you need and grow the repertoire as you see fit. One of the first options to start with is idustrial revolution’s newly revamped XEffects Toolkit. This includes numerous effects and title templates to augment your daily work. Some of these employ built-in tracking technology that allows you to pin items to objects within a shot.

Apple’s latest feature addition is workflow extensions. Adobe introduced this technology first in its products. But Apple has built upon it through macOS integration with apps like Photos and now in Final Cut Pro X. In short, an extension allows direct FCPX integration with another application. Various extensions can be downloaded from the Mac App Store and installed into FCPX. An extension then adds a panel into Final Cut, which allows you to interact with that application from inside the FCPX interface. Initially some of the companies offering extensions include frame.io, Shutterstock, Simon Says, and others.

Subscription

A sore point for many Adobe customers was the shift to the subscription business model. While the monthly rates are reasonable if you are an ongoing business, they have caused some to stick with software as old as CS6 (yikes!). As more companies adopt subscriptions, you have to start wondering when enough is enough. I don’t think we are there yet and Creative Cloud is still a solid value. But if you are an individual who doesn’t make a living with these tools, then it’s a concern. Adobe recently raised eyebrows with the doubling of the monthly cost for its Photography plan. As it turns out this is an additional pricing plan with more storage and not a replacement, but that’s only evident after the website page appears to have been quickly fixed. Predictably this gives competitors like ON1 an avenue for counter-marketing.

Concerned with subscriptions? Then the Apple professional applications are an alternative. Final Cut Pro X, Compressor, Motion, and Logic ProX – coupled with photo and graphics tools from Affinity and/or Pixelmator – provide a viable competing package to Adobe Creative Cloud. Heck, augment that with Fusion and/or DaVinci Resolve – even the free versions – and the collection becomes a formidable toolkit.

The interface

Naturally, the elephant in the room is the FCPX interface. It’s what simultaneously excited and turned off so many FCP7 users. In the end, how you edit with Final Cut Pro X does not have to be all that different than your editing style with other NLEs. Certainly there are differences, but once you get used to the basics, there’s more that’s similar than is different.

Isn’t imitation the highest form of flattery? You only have to look at Adobe Premiere Rush or the new Cut Page in Resolve 16 to realize that just maybe, others are starting to see the value in Apple’s approach. On top of that, there are features touted in Resolve 16, like facial (actually shape) recognition or adjustment layers, that were there even in FCPX 10.0. Whether this all is blatant copying or simply a tip-of-the-hat doesn’t matter. Each company has come to the conclusion that some workflows and some newer editors need a faster and more direct user interface that is easily scalable to small and large screens and to single and dual-display systems.

I realize that many out there will read this post and scream Apple apologist. Whatever. If you’ve shifted to PC, then very little of what I’ve said applies to you. I make my daily living with Apple hardware. While I recognize you can often get superior performance with a PC, I don’t find the need to make a change yet. This means that Final Cut Pro X remains a great option for my workflows. It’s a tool I can use for nearly any job and one that is often times better than most. If you rejected it eight years ago, maybe it’s time to take a second look.

©2019 Oliver Peters

NAB Show 2019

This year the NAB Show seemed to emphasize its roots – the “B” in National Association of Broadcasters. Gone or barely visible were the fads of past years, such as stereoscopic 3D, 360-degree video, virtual/augmented reality, drones, etc. Not that these are gone – merely that they have refocused on the smaller segment of marketshare that reflects reality. There’s not much point in promoting stereo 3D at NAB if most of the industry goes ‘meh’.

Big exhibitors of the past, like Quantel, RED, Apple, and Autodesk, are gone from the floor. Quantel products remain as part of Grass Valley (now owned by Belden), which is the consolidation of Grass Valley Group, Quantel, Snell & Wilcox, and Philips. RED decided last year that small, camera-centric shows were better venues. Apple – well, they haven’t been on the main floor for years, but even this year, there was no off-site, Final Cut Pro X stealth presence in a hotel suite somewhere. Autodesk, which shifted to a subscription model a couple of years ago, had a demo suite in the nearby Renaissance Hotel, focusing on its hero product, Flame 2020. Smoke for Mac users – tough luck. It’s been over for years.

This was a nuts-and-bolts year, with many exhibits showing new infrastructure products. These appeal to larger customers, such as broadcasters and network facilities. Specifically the world is shifting to an IP-based infrastructure for signal routing, control, and transmission. This replaces copper and fiber wiring of the past, along with the devices (routers, video switchers, etc) at either end of the wire. Companies that might have appeared less relevant, like Grass Valley, are back in a strong sales position. Other companies, like Blackmagic Design, are being encouraged by their larger clients to fulfill those needs. And as ever, consolidation continues – this year VizRT acquired NewTek, who has been an early player in video-over-IP with their proprietary NDI protocol.

Adobe

The NAB season unofficially started with Adobe’s pre-NAB release of the CC2019 update. For editors and designers, the hallmarks of this update include a new, freeform bin window view and adjustable guides in Premiere Pro and content-aware, video fill in After Effects. These are solid additions in response to customer requests, which is something Adobe has focused on. A smaller, but no less important feature is Adobe’s ongoing effort to improve media performance on the Mac platform.

As in past years, their NAB booth was an opportunity to present these new features in-depth, as well as showcase speakers who use Adobe products for editing, sound, and design. Part of the editing team from the series Atlanta was on hand to discuss the team’s use of Premiere Pro and After Effects in their ‘editing crash pad’.

Avid

For many attendees, NAB actually kicked off on the weekend with Avid Connect, a gathering of Avid users (through the Avid Customer Association), featuring meet-and-greets, workshops, presentations, and ACA leadership committee meetings. While past product announcements at Connect have been subdued from the vantage of Media Composer editors, this year was a major surprise. Avid revealed its Media Composer 2019.5 update (scheduled for release the end of May). This came as part of a host of many updates. Most of these apply to companies that have invested in the full Avid ecosystem, including Nexis storage and Media Central asset management. While those are superb, they only apply to a small percentage of the market. Let’s not forget Avid’s huge presence in the audio world, thanks to the dominance of Pro Tools – now with Dolby ATMOS support. With the acquisition of Euphonix years back, Avid has become a significant player in the live and studio sound arena. Various examples of its S-series consoles in action were presented.

Since I focus on editing, let me discuss Media Composer a bit more. The 2019.5 refresh is the first major Media Composer overhaul in years. It started in secret last year. 2019.5 is the first iteration of the new UI, with more to be updated in coming releases. In short, the interface has been modernized and streamlined in ways to attract newer, younger users, without alienating established editors. Its panel design is similar to Adobe’s approach – i.e. interface panels can be docked, floated, stacked, or tabbed. Panels that you don’t want to see may be closed or simply slid to the side and hidden. Need to see a hidden panel again? Simply side it back open from the edge of the screen.

This isn’t just a new skin. Avid has overhauled the internal video pipeline, with 32-bit floating color and an uncompressed DNx codec. Project formats now support up to 16K. Avid is also compliant with the specs of the Netflix Post Alliance and the ACES logo program.

I found the new version very easy to use and a welcomed changed; however, it will require some adaptation if you’ve been using Media Composer for a long time. In a nod to the Media Composer heritage, the weightlifter (aka ‘liftman’) and scissors icons (for lift and extract edits) are back. Even though Media Composer 2019.5 is just in early beta testing, Avid felt good enough about it to use this version in its workshops, presentations, and stage demos.

One of the reasons to go to NAB is for the in-person presentations by top editors about their real-world experiences. No one can top Avid at this game, who can easily tap a host of Oscar, Emmy, BFTA, and Eddie award winners. The hallmark for many this year was the presentation at Avid Connect and/or at the show by the Oscar-winning picture and sound editing/mixing team for Bohemian Rhapsody. It’s hard not to gather a standing-room-only crowd when you close your talk with the Live Aid finale sequence played in kick-ass surround!

Blackmagic Design

Attendees and worldwide observers have come to expect a surprise NAB product announcement out of Grant Petty each year and he certainly didn’t disappoint this time. Before I get into that, there were quite a few products released, including for IP infrastructures, 8K production and post, and more. Blackmagic is a full spectrum video and audio manufacturer that long ago moved into the ‘big leagues’. This means that just like Avid or Grass Valley, they have to respond to pressure from large users to develop products designed around their specific workflow needs. In the BMD booth, many of those development fruits were on display, like the new Hyperdeck Extreme 8K HDR recorder and the ATEM Constellation 8K switcher.

The big reveal for editors was DaVinci Resolve 16. Blackmagic has steadily been moving into the editorial space with this all-in-one, edit/color/mix/effects/finishing application. If you have no business requirement for – or emotional attachment to – one of the other NLE brands, then Resolve (free) or Resolve Studio (paid) is an absolute no-brainer. Nothing can touch the combined power of Resolve’s feature set.

New for Resolve 16 is an additional editorial module called the Cut Page. At first blush, the design, layout, and operation are amazingly similar to Apple’s Final Cut Pro X. Blackmagic’s intent is to make a fast editor where you can start and end your project for a time-sensitive turnaround without the complexities of the Edit Page. However, it’s just another tool, so you could work entirely in the Cut Page, or start in the Cut Page and refine your timeline in the Edit Page, or skip the Cut Page all together. Resolve offers a buffet of post tools that are at your disposal.

While Resolve 16’s Cut Page does elicit a chuckle from experienced FCPX users, it offers some new twists. For example, there’s a two-level timeline view – the top section is the full-length timeline and the bottom section is the zoomed-in detail view. The intent is quick navigation without the need to constantly zoom in and out of long timelines. There’s also an automatic sync detection function. Let’s say you are cutting a two-camera show. Drop the A-camera clips onto the timeline and then go through your B-camera footage. Find a cut-away shot, mark in/out on the source, and edit. It will ‘automagically’ edit to the in-sync location on the timeline. I presume this is matched by either common sound or timecode. I’ll have to see how this works in practice, but it demos nicely. Changes to other aspects of Resolve were minor and evolutionary, except for one other notable feature. The Color Page added its own version of content-aware, video fill.

Another editorial product addition – tied to the theme of faster, more-efficient editing – was a new edit keyboard. Anyone who’s ever cut in the linear days – especially those who ran Sony BVE9000/9100 controllers – will feel very nostalgic. It’s a robust keyboard with a high-quality, integrated jog/shuttle knob. The feel is very much like controlling a tape deck in a linear system, with fast shuttle response and precise jogging. The precision is far better than any of the USB controllers, like a Contour Shuttle. Whether or not enough people will have interest in shelling out $1,025 for it awaits to be seen. It’s a great tool, but are you really faster with one, than with FCPX’s skimming and a standard keyboard and mouse?

Ironically, if you look around the Blackmagic Design booth there does seem to be a nostalgic homage to Sony hardware of the past. As I said, the edit keyboard is very close to a BVE9100 keyboard. Even the style of the control panel on the Hyperdecks – and the look of the name badges on those panels – is very much Sony’s style. As humans, this appeals to our desire for something other than the glass interfaces we’ve been dealing with for the past few years. Michael Cioni (Panavision, Light Iron) coined this as ‘tactile attraction’ in his excellent Faster Together Stage talk. It manifests itself not only in these type of control surfaces, but also in skeuomorphic designs applied to audio filter interfaces. Or in the emotion created in the viewer when a colorist adds film grain to digital footage.

Maybe Grant is right and these methods are really faster in a pressure-filled production environment. Or maybe this is simply an effort to appeal to emotion and nostalgia by Blackmagic’s designers. (Check out Grant Petty’s two-hour 2019 Product Overview for more in-depth information on Blackmagic Design’s new products.)

8K

I won’t spill a lot of words on 8K. Seems kind of silly when most delivery is HD and even SD in some places. A lot of today’s production is in 4K, but really only for future-proofing. But the industry has to sell newer and flashier items, so they’ve moved on to 8K pixel resolution (7680 x 4320). Much of this is driven by Japanese broadcast and manufacturer efforts, who are pushing into 8K. You can laugh or roll your eyes, but NAB had many examples of 8K production tools (cameras and recorders) and display systems. Of course, it’s NAB, making it hard to tell how many of these are only prototypes and not yet ready for actual production and delivery.

For now, it’s still a 4K game, with plenty of mainstream product. Not only cameras and NLEs, but items like AJA’s KiPro family. The KiPro Ultra Plus records up to four channels of HD or one channel of 4K in ProRes or DNx. The newest member of the family is the KiPro GO, which records up to four channels of HD (25Mbps H.264) onto removable USB media.

Of course, the industry never stops, so while we are working with HD and 4K, and looking at 8K, the developers are planning ahead for 16K. As I mentioned, Avid already has project presets built-in for 16K projects. Yikes!

HDR

HDR – or high dynamic range – is about where it was last year. There are basically four formats vying to become the final standard used in all production, post, and display systems. While there are several frontrunners and edicts from distributors to deliver HDR-compatible masters, there still is no clear path. In you shoot in log or camera raw with nearly any professional camera produced within the past decade, you have originated footage that is HDR-compatible. But none of the low-cost post solutions make this easy. Without the right monitoring environment, you are wasting your time. If anything, those waters are muddier this year. There were a number of HDR displays throughout the show, but there were also a few labelled as using HDR simulation. I saw a couple of those at TV Logic. Yes, they looked gorgeous and yes, they were receiving an HDR signal. I found out that the ‘simulation’ part of the description meant that the display was bright (up to 350 nits), but not bright enough to qualify as ‘true’ HDR (1,000 nits or higher).

As in past transitions, we are certainly going to have to rely on a some ‘glue’ products. For me, that’s AJA again. Through their relationship with Colorfront, AJA offers two FS-HDR products: the HDR Image Analyzer and the FS-HDR convertor. The latter was introduced last year as a real-time frame synchronizer and color convertor to go between SDR and HDR display standards.  The new Analyzer is designed to evaluate color space and gamut compliance. Just remember, no computer display can properly show you HDR, so if you need to post and delivery HDR, proper monitoring and analysis tools are essential.

Cameras

I’m not a cinematographer, but I do keep up with cameras. Nearly all of this year’s camera developments were evolutionary: new LF (large format sensor) cameras (ARRI), 4K camcorders (Sharp, JVC), a full-frame mirrorless DSLR from Nikon (with ProRes RAW recording coming in a future firmware update). Most of the developments were targeted towards live broadcast production, like sports and megachurches.  Ikegami had an 8K camera to show, but their real focus was on 4K and IP camera control.

RED, a big player in the cinema space, was only there in a smaller demo room, so you couldn’t easily compare their 8K imagery against others on the floor, but let’s not forget Sony and Panasonic. While ARRI has been a favorite, due to the ‘look’ of the Alexa, Sony (Venice) and Panasonic (Varicam and now EVA-1) are also well-respected digital cinema tools that create outstanding images. For example, Sony’s booth featured an amazing, theater-sized, LED 8K micro-pixel display system. Some of the sample material shown was of the Rio Carnival, shot with anamorphic lenses on a 6K full-frame Sony Venice camera. Simply stunning.

Finally, let’s not forget Canon’s line-up of cinema cameras, from the C100 to the C700FF. To complement these, Canon introduced their new line of Sumire Prime lenses at the show. The C300 has been a staple of documentary films, including the Oscar-winning film, Free Solo, which I had the pleasure of watching on the flight to Las Vegas. Sweaty palms the whole way. It must have looked awesome in IMAX!

(For more on RED, cameras, and lenses at NAB, check out this thread from DP Phil Holland.)

It’s a wrap

In short, NAB 2019 had plenty for everyone. This also included smaller markets, like products for education seminars. One of these that I ran across was Cinamaker. They were demonstrating a complete multi-camera set-up using four iPhones and an iPad. The iPhones are the cameras (additional iPhones can be used as isolated sound recorders) and the iPad is the ‘switcher/control room’. The set-up can be wired or wireless, but camera control, video switching, and recording is done at the iPad. This can generate the final product, or be transferred to a Mac (with the line cut and camera iso media, plus edit list) for re-editing/refinement in Final Cut Pro X. Not too shabby, given the market that Cinamaker is striving to address.

For those of us who like to use the NAB Show exhibit floor as a miniature yardstick for the industry, one of the trends to watch is what type of gear is used in the booths and press areas. Specifically, one NLE over another, or one hardware platform versus the other. On that front, I saw plenty of Premiere Pro, along with some Final Cut Pro X. Hardware-wise, it looked like Apple versus HP. Granted, PC vendors, like HP, often supply gear to use in the booths as a form of sponsorship, so take this with a grain of salt. Nevertheless, I would guess that I saw more iMac Pros than any other single computer. For PCs, it was a mix of HP Z4, Z6, and Z8 workstations. HP and AMD were partner-sponsors of Avid Connect and they demoed very compelling set-ups with these Z-series units configured with AMD Radeon cards. These are very powerful workstations for editing, grading, mixing, and graphics.

©2019 Oliver Peters

The State of the NLE 2019

It’s a new year, but the doesn’t mean that the editing software landscape will change drastically in the coming months. For all intents and purpose, professional editing options boil down to four choices: Avid Media Composer, Adobe Premiere Pro, Apple Final Cut Pro X, and Blackmagic Design DaVinci Resolve. Yes, I know Vegas, Lightworks, Edius, and others are still out there, but those are far off on the radar by comparison (no offense meant to any happy practitioners of these tools). Naturally, since blogs are mainly about opinions, everything I say from here on is purely conjecture. Although it’s informed by my own experiences with these tools and my knowing many of the players involved on the respective product design and management teams – past and present.

Avid continues to be the go-to NLE in the feature film and episodic television world. That’s certainly a niche, but it’s a niche that determines the tools developed by designers for the broader scope of video editing. Apple officially noted two million users for Final Cut Pro X last year and I’m sure it’s likely to be at least 2.5M by now. Adobe claims Premiere Pro to be the most widely used NLE by a large margin. I have no reason to doubt that statement, but I have also never seen any actual stats. I’m sure through the Creative Cloud subscription mechanism Adobe not only knows how many Premiere Pro installations have been downloaded, but probably has a good idea as to actual usage (as opposed to simply downloading the software). Bringing up the rear in this quartet is Resolve. While certainly a dominant color correction application, I don’t yet see it as a key player in the creative editing (as opposed to finishing) space. With the stage set, let’s take a closer look.

Avid Media Composer

Editors who have moved away from Media Composer or who have never used it, like to throw shade on Avid and its marquee product. But loyal users – who include some of the biggest names in film editing – stick by it due in part to familiarity, but also its collaborative features and overall stability. As a result, the development pace and rate of change is somewhat slow compared with the other three. In spite of that, Avid is currently on a schedule of a solid, incremental update nearly every month – each of which chips away at a long feature request list. The most recent one dropped on December 31st. Making significant changes without destroying the things that people love is a difficult task. Development pace is also hindered by the fact that each one of these developers is also chasing changes in the operating system, particularly Apple and macOS. Sometimes you get the feeling that it’s two steps forward, one step back.

As editors, we focus on Media Composer, but Avid is a much bigger company than just that, with its fingers in sound, broadcast, storage, cloud, and media management. If you are a Pro Tools user, you are just as concerned about Avid’s commitment to you, as editors are to them. Like any large company, Avid must advance not just a single core product, but its ecosystem of products. Yet it still must advance the features in these products, because that’s what gets users’ attention. In an effort to improve its attraction to new users, Avid has introduced subscription plans and free versions to make it easier to get started. They now cover editing and sound needs with a lower cost-of-entry than ever before.

I started nonlinear editing with Avid and it will always hold a spot in my heart. Truth be told, I use it much less these days. However, I still maintain current versions for the occasional project need plus compatibility with incoming projects. I often find that Media Composer is the single best NLE for certain tasks, mainly because of Avid’s legacy with broadcast. This includes issues like proper treatment of interlaced media and closed captioning. So for many reasons, I don’t see Avid going away any time soon, but whether or not they can grow their base remains an unknown. Fortunately many film and media schools emphasize Avid when they teach editing. If you know Media Composer, it’s an easy jump to any other editing tool.

Adobe Premiere Pro CC

The most widely used NLE? At least from what I can see around me, it’s the most used NLE in my market, including individual editors, corporate media departments, and broadcasters. Its attraction comes from a) the versatility in editing with a wide range of native media formats, and b) the similarity to – and viable replacement for – Final Cut Pro “legacy”. It picked up steam partly as a reaction to the Final Cut Pro X roll-out and users have generally been happy with that choice. While the shift by Adobe to a pure subscription model has been a roadblock for some (who stopped at CS6), it’s also been an advantage for others. I handle the software updates at a production company with nine edit systems and between the Adobe Creative Cloud and Apple Mac App Store applications, upgrades have never been easier.

A big criticism of Adobe has been Premiere’s stability. Of course, that’s based on forum reads, where people who have had problems will pipe up. Rarely does anyone ever post how uneventful their experience has been. I personally don’t find Premiere Pro to be any less stable than any other NLE or application. Nonetheless, working with a mix of oddball native media will certainly tax your system. Avid and Apple get around this by pushing optimized and proxy media. As such, editors reap the benefits of stability. And the same is true with Premiere. Working with consistent, optimized media formats (transcoded in advance) – or working with Adobe’s own proxies – results in a more stable project and a better editing experience.

Avid Media Composer is the dominant editing tool in major markets, but mainly in the long-form entertainment media space. Many of the top trailer and commercial edit shops in those same markets use Premiere Pro. Again, that goes back to the FCP7-to-Premiere Pro shift. Many of these companies had been using the old Final Cut rather than Media Composer. Since some of these top editors also cut features and documentaries, you’ll often see them use Premiere on the features that they cut, too. Once you get below the top tier of studio films and larger broadcast network TV shows, Premiere Pro has a much wider representation. That certainly is good news for Adobe and something for Avid to worry about.

Another criticism is that of Adobe’s development pace. Some users believed that moving to a subscription model would speed the development pace of new versions – independent of annual or semi-annual cycles. Yet cycles still persist – much to the disappointment of those users. This gets down to how software is actually developed, keeping up with OS changes, and to some degree, marketing cycles. For example, if there’s a big Photoshop update, then it’s possible that the marketing “wow” value of a large Premiere Pro update might be overshadowed and needs to wait. Not ideal, but that’s the way it is.

Just because it’s possible, doesn’t mean that users really want to constantly deal with automatic software updates that they have to keep track of. This is especially true with After Effects and Premiere Pro, where old project files often have to be updated once you update the application. And those updates are not backwards compatible. Personally, I’m happy to restrict that need to a couple of times a year.

Users have the fear that a manufacturer is going to end-of-life their favorite application at some point. For video users, this was made all too apparent by Apple and FCPX. Neither Apple nor Adobe has been exempt from killing off products that no longer fit their plans. Markets and user demands shift. Photography is an obvious example here. In recent years, smart phones have become the dominant photographic device, which has enabled cloud-syncing and storage of photos. Adobe and Apple have both shifted the focus for their photo products accordingly. If you follow any of the photo blogs, you’ll know there’s some concern that Adobe Lightroom Classic (the desktop version) will eventually give way completely to Lightroom CC (the cloud version). When a company names something as “classic”, you have to wonder how long it will be supported.

If we apply that logic to Premiere Pro, then the new Adobe Rush comes to mind. Rush is a simpler, nimbler, cross-platform/cross-device NLE targeted as users who produce video starting with their smart phone or tablet. Since there’s also a desktop version, one could certainly surmise that in the future Rush might replace Premiere Pro in the same way that FCPX replaced FCP7. Personally, I don’t think that will happen any time soon. Adobe treats certain software as core products. Photoshop, Illustrator, and After Effects are such products. Premiere Pro may or may not be viewed that way internally, but certainly more so now than ever in the past. Premiere Pro is being positioned as a “hub” application with connections to companion products, like Prelude and Audition. For now, Rush is simply an interesting offshoot to address a burgeoning market. It’s Adobe’s second NLE, not a replacement. But time will tell.

Apple Final Cut Pro X

Apple released Final Cut Pro X in the summer of 2011 – going on eight years now. It’s a versatile, professional tool that has improved greatly since that 2011 launch and gained a large and loyal fan base. Many FCPX users are also Premiere Pro users and the other way around. It can be used to cut nearly any type of project, but the interface design is different from the others, making it an acquired taste. Being a Mac-only product and developed within the same company that makes the hardware and OS, FCPX is optimized to run on Macs more so than any cross-platform product can be. For example, the fluidity of dealing with 4K ProRes media on even older Macs surpasses that of any other NLE.

Prognosticating Apple’s future plans is a fool’s errand. Some guesses have put the estimated lifespan of FCPX at 10 years, based in part on the lifespan of FCP “legacy”. I have no idea whether that’s true of not. Often when I read interviews with key Apple management (as well as off-the-record, casual discussions I’ve had with people I know on the inside), it seems like a company that actually has less of a concrete plan when it comes to “pro” users. Instead, it often appears to approach them with an attitude of “let’s throw something against the wall and see what sticks”. The 2013 Mac Pro is a striking example of this. It was clearly innovative and a stellar exhibit for Apple’s “think different” mantra. Yet it was a product that obviously was not designed by actually speaking with that product’s target user. Apple’s current “shunning” of Nvidia hardware seems like another example.

One has to ask whether a company so dominated by the iPhone is still agile enough to respond to the niche market of professional video editors. While Apple products (hardware and software) still appeal to creatives and video professionals, it seems like the focus with FCPX is towards the much broader sphere of pro video. Not TV shows and feature films (although that’s great when it comes) – or even high-end commercials and trailers – but rather the world of streaming channels, social media influencers, and traditional publishers who have shifted to an online media presence from a print legacy. These segments of the market have a broad range of needs. After all, so called “YouTube stars” shoot with everything from low-end cameras and smart phones all the way up to Alexas and REDs. Such users are equally professional in their need to deliver a quality product on a timetable and I believe that’s a part of the market that Apple seeks to address with FCPX.

If you are in the world of the more traditional post facility or production company, then those users listed above may be market segments that you don’t see or possibly even look down upon. I would theorize that among the more traditional sectors, FCPX may have largely made the inroads that it’s going to. Its use in films and TV shows (with the exception of certain high-profile, international examples) doesn’t seem to be growing, but I could be wrong. Maybe the marketing is just behind or it no longer has PR value. Regardless, I do see FCPX as continuing strong as a product. Even if it’s not your primary tool, it should be something in your toolkit. Apple’s moves to open up ProRes encoding and offering LumaForge and Blackmagic eGPU products in their online store are further examples that the pro customer (in whatever way you define “pro”) continues to have value to them. That’s a good thing for our industry.

Blackmagic Design DaVinci Resolve

No one seems to match the development pace of Blackmagic Design. DaVinci Resolve underwent a wholesale transformation from a tool that was mainly a high-end color corrector into an all-purpose editing application. Add to this the fact that Blackmagic has acquired and integrated a number of companies, whose tools have been modernized and integrated into Resolve. Blackmagic now offers a post-production solution with some similarities to FCPX while retaining a traditional, track-based interface. It includes modes for advanced audio post (Fairlight) and visual effects (Fusion) that have been adapted from those acquisitions. Unlike past all-in-one applications, Resolve’s modal pages retain the design and workflow specific to the task at hand, rather than making them fit into the editing application’s interface design. All of this in a very short order and across three operating systems, thus making their pace the envy of the industry.

But a fast development pace doesn’t always translate into a winning product. In my experience each version update has been relatively solid. There are four ways to get Resolve (free and paid, Mac App Store and reseller). That makes it a no-brainer for anyone starting out in video editing, but who doesn’t have the specific requirement for one application over another. I have to wonder though, how many new users go deep into the product. If you only edit, there’s no real need to tap into the Fusion, Fairlight, or color correction pages. Do Resolve editors want to finish audio in Fairlight or would they rather hand off the audio post and mix to a specialist who will probably be using Pro Tools? The nice thing about Resolve is that you can go as deep as you like – or not – depending on your mindset, capabilities, and needs.

On the other hand, is the all-in-one approach better than the alternatives: Media Composer/Pro Tools, Premiere Pro/After Effects/Audition, or Final Cut Pro X/Motion/Logic Pro X? I don’t mean for the user, but rather the developer. Does the all-in-one solution give you the best product? The standalone version of Fusion is more full-featured than the Fusion page in Resolve. Fusion users are rightly concerned that the standalone will go away, leaving them with a smaller subset of those tools. I would argue that there are already unnecessary overlaps in effects and features between the pages. So are you really getting the best editor or is it being compromised by the all-in-one approach? I don’t know the answer to these questions. Resolve for me is a good color correction/grading application that can also work for my finishing needs (although I still prefer to edit in something else and roundtrip to/from Resolve). It’s also a great option for the casual editor who wants a free tool. Yet in spite of all its benefits, I believe Resolve will still be a distant fourth in the NLE world, at least for the next year.

The good news is that there are four great editing options in the lead and even more coming from behind. There are no bad choices and with a lower cost than ever, there’s no reason to limit your knowledge to only one. After all, the products that are on top now may be gone in a decade. So broaden your knowledge and define your skills by your craft – not your tools!

©2019 Oliver Peters