ARRI ALEXA post, part 5

A commercial case study

Upon my return from NAB, I dove straight into post on a set of regional commercials for Hy-Vee, a Midwest grocer. I’ve worked with this client, agency and director for a number of years and all previous projects had been photographed on 35mm, transferred to Digital Betacam and followed a common, standard definition post workflow. The new spots featured celebrity chef Curtis Stone and instead of film, Director/DP Toby Phillips opted to produce the spots using the ARRI ALEXA. This gave us the opportunity to cut and finish in HD. Although we mastered in 1080p/23.98, delivery formats included 720p versions for the web and cinema, along with reformatted spots in 14×9 SD for broadcast.

The beauty of ALEXA is that you can take the Apple ProRes QuickTime camera files straight into edit without any transcoding delays. I was cutting these at TinMen, a local production company, on a fast 12-core Mac Pro connected to a Fibre Channel SAN, so there was no slowdown working with the ProRes 4444 files. Phillips shot with two ALEXAs and a Canon 5D, plus double-system sound. The only conversion involved was to get the 5D files into ProRes, using my standard workflow. The double-system sound was mainly as a back-up, since the audio was also tethered to the ALEXA, which records two tracks of high-quality sound.

On location, the data wrangler used the Pomfort Silverstack ARRI Set application to offload, back-up and organize files from the SxS cards to hard drive. Silverstack lets you review and organize the footage and write a new XML file based on this organization. Since the week-long production covered several different spots, the hope was to organize files according to commercial and scene. In general, this concept worked, but I ran into problems with how Final Cut Pro reconnects media files. Copying the backed-up camera files to the SAN changes the file path. FCP wouldn’t automatically relink the imported XML master clips to the corresponding media. Normally, in this case, once you reconnect the first file, the rest in a similar path will also relink. Unfortunately by using the Silverstack XML, it meant I had to start the reconnect routine every few clips, since this new XML would bridge information across various cards. Instead of using the Silverstack-generated XML, I decided to use the camera-generated XML files, which meant only going through the reconnect dialogue once per card.

It’s worth noting that the QuickTime files written by the ARRI ALEXA somehow differ from what FCP expects to see. When you import these files into FCP, you frequently run into two error prompts: the “media isn’t optimized” message and the “file attributes don’t match” message. Both of these are bogus and the QuickTime files work perfectly well in FCP, so when you encounter such messages, simply click “continue” and proceed.

Click for an enlarged view

Dealing with Log-C in the rough cut

As I’ve discussed in numerous posts, one of the mixed blessings of the camera is the Log-C profile. It’s ARRI’s unique way of squeezing a huge dynamic range into the ALEXA’s recorded signal, but it means editors need to understand how to deal with it. Since these spots wouldn’t go through the standard offline-online workflow, it was up to me as the editor to create the “dailies”. I’ve mentioned various approaches to LUTs (color look-up tables), but on this project I used the standard FCP color correction filter to change the image from its flat Log-C appearance to a more pleasing Rec 709 look. On this 12-core Mac Pro, ProRes 4444 clips (with an unrendered color correction filter applied) played smoothly and with full video quality on a ProRes HQ timeline. Since the client was aware of how much better the image would look after grading – and because in the past they had participated in film transfer and color correction sessions – seeing the flat Log-C image didn’t pose a problem.

From my standpoint, it was simply a matter of creating a basic setting and then quickly pasting that filter to clips as I edited them to the timeline. One advantage to using the color correction filter instead of a proper LUT, is that this allowed me to subjectively tweak a shot for the client, without adding another filter. If the shot looked a little dark (compared with a “standard” setting), I would quickly brighten it as I went along. Like most commercial sessions, I would usually have several versions roughed in before the client really started to review anything. In reality, their exposure to the uncorrected images was less frequent than you might think. As such, the “apply filter as you go” method works well in the spot editorial world.

Moving to finishing

New Hat colorist Bob Festa handled the final grading of these spots on a Filmlight Baselight system. There are a couple of ways to send media to a Baselight, but the decision was made to send DPX files, which corresponded to the cut sequence. Since I was sending a string of over ten commercials to be graded, I had a concern about the volume of raw footage to ship. There is a bug in the ALEXA/FCP process and that has to do with FCP’s Media Manager. When you media manage and trim the camera clips, many are not correctly written and result in partial clips with a “-v” suffix. If you media manage, but take the entire length of a clip, then FCP’s Media Manager seems to work correctly. To avoid sending too much footage, I only sent an assembled sequence with the entire series of spots strung out end-to-end. I extended all shots to add built-in handles and removed any of my filters, leaving the uncorrected shots with pad.

Final Cut Pro doesn’t export DPX files, but Premiere Pro does. So…  a) I exported an XML from FCP, b) imported that into Premiere Pro, and c) exported the Premiere Pro timeline as DPX media. In addition, I also generated an EDL to serve as a “notch list”, which lined up with all the cuts and divided the long image sequence into a series of shots with edit points – ready to be color corrected.

After a supervised color correction session at New Hat, the graded shots were rendered as a single uncompressed QuickTime movie. I imported that file and realigned the shots with my cuts (removing handles) to now have a set of spots with the final graded clips in place of the Log-C camera footage.

Of course, spot work always involves a few final revisions, and this project was no exception. After a round of agency and client reviews, we edited for a couple of days to revise a few spots and eliminate alternate versions before sending the spots to the audio mixing session. Most of these changes were simple trims that could be done within the amount of handle length I had on the graded footage. However, a few alternate takes were selected and in some cases, I had to extend a shot longer than my handles. This combination meant that about a dozen shots (out of more than ten commercials) had to be newly graded, meaning a second round at New Hat. We skipped the DPX pass and instead sent an EDL and the raw footage as QuickTime ProRes 4444 camera files for only the revised clips. Festa was able to match his previous grades, render new QuickTimes of the revised shots and ship a hard drive back to us.

Click to view “brand introduction” commercial


Our finished masters were ProRes HQ 1920×1080 23.98fps files, but think of these only as intermediates. The actual spots that run in broadcast are 4×3 NTSC. Phillips had framed his shots protecting for 4×3, but in order to preserve some of the wider visual aspect ratio, we decided to finish with a 14×9 framing. This means that the 4×3 frame has a slight letterbox with smaller top and bottom black bars. Unlike the usual 4×3 center-crop, a smaller portion of the left and right edge of the 16×9 HD frame is cropped off. I don’t like how FCP handles the addition of pulldown (to turn 23.98 into 29.97 fps) and I’m not happy with its scaling quality to downconvert HD to SD. My “go to” solution is to use After Effects as the conversion utility for the best results.

From Final Cut, I exported a self-contained, textless QuickTime movie (HD 23.98). This was placed into an After Effects 720 x 486 D1 composition and scaled to match a 14×9 framing within that comp. I rendered an uncompressed QuickTime file out of After Effects (29.97 fps, field-rendered with added 3:2 pulldown). The last step was to bring this 720 x 486 file back into FCP, place it on an NTSC 525i timeline, add and reposition all graphics for proper position and finish the masters.

Most of these steps are not unusual if you do a lot of high-end spot work. In the past, 35mm spots would be rough cut from one-light “dailies”. Transfer facilities would then retransfer selects in supervised color correction sessions and an online shop would conform this new film transfer to the rough cut. Although many of the traditional offline-online approaches are changing, they aren’t going away completely. The tricks learned over the past 40 years of this workflow still have merit in the digital world and can provide for rich post solutions.

Sample images – click to see enlarged view

Log-C profile from camera

Nick Shaw Log-C to Rec 709 LUT (interface)

Nick Shaw Log-C to Rec 709 LUT (result)

Final image after Baselight grading

© 2011 Oliver Peters

ARRI ALEXA post, part 4

Local producers have started real productions with the ARRI ALEXA, so my work has moved from the theoretical to the practical. As an editor, working with footage from ALEXA is fun. The ProRes files are easily brought into FCP, Premiere Pro or Media Composer via import or AMA with little extra effort. The Rec 709 color profile looks great, but if the DP opts for the Log-C profile, grading is a snap. Log-C, as I wrote before, results in an image akin to a film scan of uncorrected 35mm negative. It’s easy to grade and you end up with gorgeous natural colors. There’s plenty of range to swing the image in different ways for many different looks.

Working with the Log-C profile in front of a client takes a bit of strategy, depending on the NLE you are using. Under the best of circumstances, you’d probably want to process the images first and work with offline-resolution editing clips (like Avid DNxHD36 or Apple ProRes Proxy) with a color correction LUT “baked” into the image. Much like one-light “dailies” for film-originated projects.

Many projects don’t permit this amount of advanced time, though, so editors often must deal with it as part of the edit session. This primarily applies to commercial and corporate work. Workflows for feature film and TV projects should follow a more traditional course, with prep time built into the front end, but that’s another blog post.


There are LUT (color look-up table) filters for FCP, but unfortunately real-time performance is challenged by many. The best performance, is when you can use the native filters, even though that might not technically be the correct curve. That’s OK, because most of the time you simply want a good looking image for the client to see while you are doing the creative cut. Apple Final Cut Pro and Adobe Premiere Pro both require that you apply a filter to each clip on the timeline. This has an impact on your workflow, because you have to add filters as you go.

One good approach, which balances FCP performance with an accurate LUT, is the Log-C to Rec 709 plug-in developed by Nick Shaw at Antler Post. It not only corrects the profile, but adds other features, like “burn-in” displays. If you leave your FCP timeline’s RT setting in dynamic/dynamic, the unrendered clips with this filter applied will drop frames. Changing the setting to Full frame rate and/or High/Full will yield real-time playback at full video quality on a current Mac.

ARRI has enabled its web-based LUT Generator, which is accessible for free if you register at the ARRIDIGITAL site. You can create LUTs in various formats, but the one that has worked best for me is the Apple Color .mga version. This can be properly imported and applied in Apple Color. There it may be used simply for viewing or optionally baked into the rendered files as part of the color correction.

You can also use Red Giant’s free Magic Bullet LUT Buddy. This filter can be used to create and/or read LUTs. Apply it to a clip in Final Cut Pro, Premiere Pro or After Effects, read in the .mga file and render. Lastly, the Adobe apps also include a Cineon conversion filter. Apply this in Premiere Pro or After Effects and tweak as needed. On a fast machine, Premiere Pro CS 5.5 plays clips with the Cineon converter applied, in real-time without rendering.

Avid Media Composer and Adobe After Effects currently have the best routines, because you can add color correction to an upper layer and everything underneath is adjusted.

After Effects actually treats this as an “adjustment layer”, like in Photoshop, while Media Composer simply lets you add filters to a blank track – effectively doing the same thing as an adjustment layer. You still won’t see the source clip as a corrected image, but once it is placed on the timeline, the correction is applied and the image appears richer.

In the case of Avid Media Composer, this can also include some filters other than its own color correction mode filters. For example, GenArts Sapphire or Magic Bullet Looks. Media Composer is able to play these files at full quality, even though they are unrendered, giving it a performance edge over FCP.

Cutting spots in Log-C

I recently cut a set of national spots for Florida Film & Tape (a local production company) on a late-model Apple dual-processor PowerMac G5, running FCP 6.0.6. It was equipped with a fast SCSI RAID and an AJA Kona card. That’s a perfectly good set-up for most SD and HD post. In fact, I’ve previously edited spots photographed on 35mm film and the RED One camera for the same client and same production company on this system. G5s were manufactured and sold before ProRes was ever released; but, in spite of that, I was able to work with the 1920×1080 23.98fps ProRes4444 files that were shot. I placed my selected clips on an uncompressed timeline and started cutting. The client had already seen a Rec 709 preview out of the camera, so he understood that the image would look fine after grading. Therefore, there was no need to cut with a corrected image. That was good, because adding any sort of color correction filter to a large amount of footage would have really impacted performance on this computer.

In order to make the edit as straightforward and efficient as possible, I first assembled a timeline of all the “circle takes” so the director (Brad Fuller) and the client could zero in on the best performances. Then I assembled these into spots and applied a basic color correction filter to establish an image closer to the final. At this point, I rendered the spots and started to fine-tune the edit, re-rendering the adjustments as I went along. This may sound more cumbersome than it was, since I was editing at online quality the entire time (uncompressed HD). Given the short turnaround time, this was actually the fastest way to work. The shoot and post (edit, grade, mix) were completed in three consecutive days!

Once the picture was locked, I proceeded to the last steps – color grading the spots and formatting versions for various air masters. I decided to grade these spots using the Magic Bullet Colorista (version 1) plug-in. There was no need to use Apple Color and Colorista works fine on the G5. I removed the basic filter I had applied to the clips for the edit and went to work with Colorista. It does a good job with the Log-C images, including adding several layers for custom color-correction masks. As flat as the starting images are, it’s amazing how far you can stretch contrast and increase saturation without objectionable noise or banding.

I’ll have more to write about ALEXA post in the coming weeks as I work on more of these projects. This camera has garnered buzz, thanks to a very filmic image and its ease in post. It’s an easy process to deal with if your editing strategy is planned out.

©2011 Oliver Peters

Video sweetening

Color grading for mood, style and story

Video “sweetening” is both a science and an art. To my way of thinking, Color correction is objective – evening out shot-to-shot consistency and adjusting for improper levels or color balance. Color grading is subjective – giving a movie, show or commercial a “look”. Grading ranges from the simple enhancement of what the director of photography gave you – all the way to completely “relighting” a scene to radically alter the original image. Whenever you grade a project, the look you establish should always be in keeping with the story and the mood the director is trying to achieve. Color provides the subliminal cues that lead the audience deeper into the story.

Under the best of circumstances, the colorist is working as an extension of the director of photography and both are on the same page as the director. Frequently the DP will sit in on the grading session; however, there are many cases – especially in low budget projects – where the DP is no longer involved at that stage. In those circumstances, it is up to the colorist to properly guide the director to the final visual style.

I’ve pulled some examples from two digital films that I graded – The Touch (directed by Jimmy Huckaby) and Scare Zone (directed by Jon Binkowski). The first was shot with a Sony F900 and graded with Final Cut Pro’s internal and third-party tools. The latter used two Sony EX cameras and was graded in Apple Color.

The Touch

This is a faith-oriented film, based on a true story about personal redemption tied to the creation of a local church’s women’s center. The story opens as our lead character is arrested and goes through police station booking. Since this was a small indie film, a real police station was used. This meant the actual, ugly fluorescent lighting – no fancy, stylized police stations, like on CSI. Since the point of this scene isn’t supposed to be pretty, the best way to grade it was to go with the flow. Don’t fight the fluorescent look, but go more gritty and more desaturated.

(Click on any of these images to see an enlarged view.)

Once she’s released and picked up by her loser boyfriend, we are back outside in sunny Florida weather. Just stick with a nice exterior look.

Nearly at the bottom of her life, she’s in a hotel room on the verge of suicide. This was originally a very warm shot, thanks to the incandescents in the room. But I felt it should go cooler. It’s night – there’s a TV on casting bluish light on her – and in general, this is supposed to be a depressing scene. So we swung the shot cooler and again, more desaturated from the original.

The fledgling women’s center holds group counseling sessions in a living room environment. This should feel comfortable and inviting. Here we went warmer.

Our lead character is haunted by the evils of her past, including childhood molestation and a teen rape. This is shown in various flashback sequences marked by an obvious change in editorial treatment utilizing frenetic cutting and speed ramps – together with a different visual look. The flashbacks were graded differently using Magic Bullet Looks for a more stylized appearance, including highlight glows.

Our lead comes to her personal conversion through the church and again, the sanctuary should look warm, natural and inviting. Since the lens used on the F900 resulted in a very deep depth of field, we decided to enhance these wider shots using a tilt-and-shift lens effect in Magic Bullet Looks. The intent was to defocus the background slightly and draw the audience in towards our main character.

Scare Zone

As you’ve probably gathered, Scare Zone is a completely different sort of tale than The Touch. Scare Zone is a comedy-horror film based on a Halloween haunted house attraction, which I discussed in this earlier post. In this story, our ensemble cast are part-time employees who work as “scaractors” in the evening. But… They are being killed off by a real killer. Most of the action takes place in the attraction sets and gift shop, with a few excursions off property. As such, the lighting style was a mixed bag, showing the attraction with “work lights” only and with full “attraction lighting”. We also have scenes without lights, except what is supposed to be moonlight or street lamp lighting coming through leaks from the exterior windows. And, of course, there’s the theatrical make-up.

This example shows one of the attraction scenes with work lights as the slightly, off-kilter manager explains their individual roles.

(Click on any of these images to see an enlarged view.)

Here are several frames showing one of the actors in scenes with show lighting, work lights and at home.

These are several frames from the film’s attraction/action/montage segments showing scaractor activity under show lighting. In the last frame, one of our actresses gets attacked.

The gift shop has a more normal lighting appearance. Not as warm as the work light condition, but warmer than the attraction lighting. In order to soften the look of the Goth make-up on the close-ups of our lead actress, I used a very slight application of the FCP compound blur filter.

Naturally, as in any thriller, the audience is to be left guessing throughout most of the film about the identity of the real killer. In this scene one of the actresses is being follow by the possible killer. Or is he? It’s a dark part of the hallway in a “show lighting” scene. One of the little extras done here was to use two secondaries with vignettes to brighten each eye socket of the mask, so as to better see the whites of the character’s eyes.

A crowd of guests line up on the outside, waiting to get into the attraction. It’s supposed to look like a shopping mall parking lot at night with minimal exterior lighting.

And lastly, these frames are from some of the attack scenes during what is supposed to be pre-show or after-show lighting conditions. In the first frame, one of our actresses is being chased by the killer through the attraction hallways and appears to have been caught. Although the vignette was natural, I enhanced this shot to keep it from being so dark that you couldn’t make out the action. The last two frames show some unfortunate vandals who tried to trash the place over the night. This is supposed to be a “lights-off” scene, with the only light being from the outside through leaks. And their flashlights, of course. The last frame required the use of secondary correction to make the color of the stage blood appear more natural.

©2011 Oliver Peters

Audio mixing strategy, part 1

Modern nonlinear editors have good tools for mixing audio within the application, but often it makes more sense to send the mix to a DAW (digital audio workstation) application, like Pro Tools, Logic or Soundtrack Pro. Whether you stay within the NLE or mix elsewhere, you generally want to end up with a mixed track, as well as a set of “split track stems”. I’ll confine the discussion to stereo tracks, but understand that if you are working on a 5.1 surround project, the track complexity increases accordingly.

The concept of “stems” means that you will do a submix for components of your composite mix. Typically you would produce stems for dialogue, sound effects and music. This means a “pre-mixed” stereo AIFF or WAVE file for each of these components. When you place these three stereo pairs onto a timeline, the six tracks at a zero level setting should correctly sum to equal a finished stereo composite mix. By muting any of these pairs, you can derive other versions, such as an M&E (music+effects minus dialogue) or a D&E (dialogue+effects minus music) mix. Maintaining a “split-track, superless” master (without text/graphics and with audio stems) will give you maximum flexibility for future revisions, without starting from scratch.

A recent project that I edited for the Yarra Valley winemakers was cut in Avid Media Composer 5, but mixed in Apple Soundtrack Pro. I could have mixed this in Media Composer, but I felt that a DAW would give me better control. Since I don’t have Pro Tools, Soundtrack Pro became the logical tool to use.

I’ve had no luck directly importing Avid AAF or OMF files into Soundtrack Pro, so I would recommend two options:

a)    Export an AAF and then use Automatic Duck Pro Import FCP to bring those tracks into Final Cut Pro. Then “send to” Soundtrack Pro for the mix.

b)   Export individual tracks as AIFF audio files. Import those directly into Soundtrack Pro or into FCP and then “send to” Soundtrack Pro.

For this spot, I used option B. First, I checker-boarded my dialogue and sound effects tracks in Media Composer and extended each clip ten frames to add handles. This way I had some extra media for better audio edits and cross fades as needed in Soundtrack Pro. Next, I exported individual tracks as AIFF files. These were then imported into Final Cut Pro, where I re-assembled my audio-only timeline. In FCP, I trimmed out the excess (blank portion) of each track to create individual clips again on these checker-boarded tracks. Finally, I sent this to Soundtrack Pro to create a new STP multi-track project.

Soundtrack Pro applies effects and filters onto a track rather than individual clips. Each track is analogous to a physical track on a multi-track audio recorder and a connected audio mixer; therefore, any processing must be applied to the entire track, rather than only a portion within that track. My spot was made up entirely of on-camera dialogue from winemakers in various locations and circumstances. For example, some of these were recorded on moving vehicles and needed some clean-up to be heard distinctly. So, the next thing to do was to create individual tracks for each speaking person.

In STP, I would add more tracks and move the specific clips up or down in the track layout, so that every time the same person spoke, that clip would appear on the same track. In doing so, I would re-establish the audio edits made in Media Composer, as well as clean up excess audio from my handles. DAWs offer the benefit of various cross fade slopes, so you can tailor the sound of your audio edits by the type of cross fade slope you pick for the incoming and outgoing media.

The process of moving dialogue clips around to individual tracks is often referred to as “splitting out the dialogue”. It’s the first step that a feature film dialogue editor does when preparing the dialogue tracks for the mix. Now you can concentrate on each individual speaking part and adjust the track volume and add any processing that you feel is appropriate for that speaker. Typically I will use EQ and some noise reduction filters. I’ve become quite fond of the Focusrite Scarlett Suite and used these filters quite a bit on the Yarra Valley spot.

Soundtrack Pro’s mixer and track sheet panes are divided into tracks, busses, submixes and a master. I added three stereo submixes (for dialogue, sound effects/ambiances and music) and a master. Each individual track was assigned to one of these submixes. The output of the submixes passed through the master for the final mix output. Since I adjusted each individual track to sound good on its own, the submix tracks were used to balance the levels of these three components against each other. I also added a compressor for the general sound quality onto the submix, as well as a hard limiter on the master to regulate spikes, which I set to -10dB.

By assigning individual dialogue, effects and music tracks to these three submixes, stems are created by default. Once the mix is done to your satisfaction, export a composite mix. Then mute two of the three submixes and export one of the stems. Repeat the process for the other two. Any effects that you’ve added to the master should be disabled whenever you export the stems, so that any overall limiting or processing is not applied to the stems. Once you’ve done this, you will have four stereo AIFF files – mix plus dialogue, sound effects and music stems.

I ended the Yarra Valley spot with a nine-way tag of winemakers and the logo. Seven of these winemakers each deliver a line, but it’s intended as a cacophony of sound rather than being distinguishable. I decided to build that in a separate project, so I could simply import it as a stereo element into the master project. All of the previous dialogue lines are centered as mono within a stereo mix, but I wanted to add some separation to all the voices in the tag.

To achieve this I took the seven voices and panned them to different positions within the stereo field. One voice is full left, one is full right, one is centered. The others are partially panned left or right at increments to fill up the stereo spectrum. I exported this tag as a stereo element, placed it at the right timecode location in my main mix and completed the export steps. Once done, the AIFF tracks for mix and stems were imported into Media Composer and aligned with the picture to complete the roundtrip.

Audio is a significant part of the editing experience. It’s something every editor should devote more time to, so they may learn the tools they already own. Doing so will give you a much better final product.

©2011 Oliver Peters

When it absolutely has to be there

A lot of the productions we post these days are delivered electronically – either on the web or as DVDs (or Blu-rays). Bouncing a finished product to an FTP site is a pretty good method for getting short projects around the world, but often masters or longer DVDs still require shipping. For many of us, FedEx is a mainstay; however, if it has to get halfway around the world by the next day, then even FedEx falls short. This reminds me of a bumper sticker slogan for an imaginary Tardis Express: “When it absolutely, positively has to get there yesterday!” So, with apologies to Dr. Who, how do you make this happen?

I recently had to get an eight minute presentation to a client in Australia. This was to be presented from DVD. Due to last minute changes, there was no time for physical shipping – even if we could have gotten it there overnight (quite unlikely). I could, of course, post an MPEG2 and AC3 file or a disc image file, but the client at the other end would not have been savvy enough to take this into a DVD authoring program (like DVD Studio Pro or even Toast) and actually burn a final disc. The second wrinkle was that my master was edited in the NTSC world of 29.97fps. Although many Australians own multi-standard DVD players, there was no guarantee that this would be the case in our situation. After a bit of trial-and-error with the director, we settled on this approach and I pass it along. Take this as more of a helpful anecdote rather than a professional workflow, but in a pinch it can really save you.

Apple iDVD will take a QuickTime movie and automatically generate the necessary encoded DVD files. That’s not much of a surprise, but, of course FTP’ing a ProRes master wouldn’t have been feasible, as the file size would have still been too large. It turns out, though, that iDVD will also do this from other QuickTime formats including high-quality H.264 files. Our Australian client’s daughter understood how to use iDVD, so the director decided it would be a simple matter to talk her through downloading the file and burning the presentation disc.

The first step for me was to generate a 25fps master file from my 29.97 end product. Compressor can do this and I’ve discussed the process before in my posts about dealing with HDSLRs. First, I converted the 29.97 file to a 25fps ProRes file. Then I took the 25fps ProRes high-def video and converted it in Compressor to a 16×9 SD PAL file, using a high-quality H.264 setting (around 8Mbps). Bounce it up to my MobileMe account, “share” the file and let the daughter generate the DVD in Australia using iDVD on her MacBook. Voila! Halfway around the world and no shipping truck in sight!

A related situation happened to me in 2004 – the year several hurricanes crisscrossed through central Florida. The first of these was headed our way out of the Gulf in the middle of my editing a large corporate job. Initially the storm looked like Tampa would get a direct hit and then pass to the north of Orlando. It was Friday and everyone was battening down for the weekend, so I called my announcer to see what his plans were for getting voice-over tracks to me. “No problem. I am putting up friends from Tampa and once they get settled in, I’ll record the tracks and send them your way.” That seemed fine, since I didn’t need these until Monday.

Unfortunately the storm track changed – blowing in south of the Tampa area and straight through central Florida. The main local damage was power outages, due to many fallen trees throughout the city. Power returned relatively quickly at my house, but much of the area ultimately was without power for several weeks. However, the weekend progressed and I still hadn’t heard back from my announcer. By Sunday I finally got through to him on the cell phone.

“Were you able to record the tracks?” I asked.  “Oh yes,” he replied. “They are up on my FTP site.” What followed is a classic. “We lost power and, in fact, it’s still out. I waited until the neighbor’s generator was off for the evening and was able to record the tracks to my laptop using battery power. Then I drove around and found a Panera Bread location.” Panera Bread is a national restaurant/coffee shop chain that offers free wi-fi connectivity in most of its locations. He continued, “The restaurant was closed, but they must have had power as the wi-fi was still running. So, I sat in the parking lot and uploaded the files to my FTP site.”

So thanks to modern technology and the world of consumer connectivity, both of these clients were able to receive their products on schedule. That’s in spite of logistical difficulties that would have made this sort of thing impossible only a few short years ago. Time machine – or phone booth – anyone?

©2010 Oliver Peters