The ongoing battle in all areas of the tech sector has focused on the conundrum of simplicity versus complexity. The central question being, whether or not a professional application needs to be complex by its very nature. We’ve seen this in the Final Cut Pro X arguments and we will see it again with the new Mac Pro. Clearly everything Apple has been doing for many years, is to enhance the user experience by hiding some of the complexity under the hood.
This recently has come home to me in several ways. First, when Apple launched Final Cut Pro X a little over two years ago, some of my acquaintances on the Pro Apps team made this comment in regard to the streamlining of user settings compared with FCP 7. They pointed out that they would no longer need to field those tech support calls from confused users. Although I’ve always found this versatility useful in FCP 7, I do recognize that what they were saying was quite true, as the myriad of user format options was overwhelming for nearly all beginning and casual users. By streamlining this, FCP X allows users to quickly dive in and start editing – with the added benefit of lower support costs for Apple.
I recently had my 2009 Mac Pro repaired at a local Apple Store. This took a longer-than-normal amount of time and towards the end, I was calling the Geniuses every other day to find out what the hold-up was. In those conversations, the tech on more than one occasion noted how complex the Mac Pro towers are and how long it takes to run the proper diagnostics in order to truly isolate and repair a hard-to-define issue. In the end, the repair was well done and they were more than fair. In fact, the final bill was so low that I’ve come to realize the Genius Bar service simply can’t be a profit center for Apple. It is, in fact, part of Apple’s holistic approach to the customer experience. From a corporate point-of-view, this means that pressure has to be on quick repair and lower operating costs. Under this concept, wholesale board swaps – even when it amounts to using a bazooka to kill an ant – are far cheaper than component-level electronics repair. With that philosophy, the design inherent in an iMac or new Mac Pro, is bound to yield rewards for Apple in the cost of operating its Genius Bar repair service.
Another variation of this is software. As part of the repair, certain components were replaced that tie into how software, like plug-ins, is serialized to a particular machine. In essence, my machine was now internally viewed by some of the licensing as a different computer. To clean up some of these issues – and to do an upgrade to Mavericks – I opted for a completely clean installation of the OS, coupled with re-installation of all applications and re-authorization of all necessary software and plug-ins. No migration. It’s the sort of thing that can do wonders for your machine’s performance, but it’s also something everyone avoids. This took two-and-a-half days. As I went through this process, the easiest part by far, was re-installation of any Apple application. Not only was this simple, thanks to the App Store, but some of the older apps that were installed from discs, were then subsequently upgraded to App Store versions. The second easiest was Adobe using Creative Cloud. Again, log-in and download the applications you want to use. Among the plug-ins, FxFactory (and their associated partners) was easy, because they, too, have adopted an App Store-style model.
If you look out at the greater world of computing, the macho-tech experience of dealing with towers, peripherals, add-ons and more is waning for all but the most complex set-ups. Naturally, if you are going from a large investment in these add-ons to a new Mac Pro with Thunderbolt, you are going to need to buy some adapters, docks, etc. to see you through the interim transition. But look around you. The reliance on such peripherals is the exception and not the rule. Most users are on laptops. If they have a tower, it’s probably not much more that the stock set-up. Mac users have migrated to all-in-one iMacs. Tablets are everywhere. I almost never take my laptop on the road anymore, unless I need it for actual production. My iPad is more than adequate. All of this means that for the vast majority of users – including pros with demanding requirements – the hardware is fading into the background, because simpler solutions are powerful enough to get the job done.
My dad used to repair TVs. He worked through an era when component-level troubleshooting gave way to circuit board/module swaps. While the pieces might have been more expensive, the cost in labor was less for complex problems. Fast forward to today and there probably isn’t a single flat panel that we buy, which has much if any ability to be repaired. Computers are following that same path and so is software.
This will scare many. I used to write simple autoexec.bat files in the DOS days. These let me create a menu page with a table of contents for the applications I used. Typing in the number of the application from that list would launch the software and when done, would exit back to this menu page. I certainly have no need, nor interest in doing that with any modern OS. It was a skill set based on the needs of a cruder technology, but is now as obsolete as setting up a 2” Quad VTR. Tinkering with your computer or software falls into the same realm as shade-tree auto repair. You can do it on a ’57 Chevy, but you certainly can’t do it on any modern automobile. To some this may have seemed like fun. To me, I’d rather get on about with the business of using the software/hardware to achieve results.
©2013 Oliver Peters