Avid’s Hidden Gems

Avid Media Composer offers a few add-on options, but two are considered gems by the editors that rely on them. ScriptSync and PhraseFind are essential for many drama and documentary editors who wield Media Composer keyboards every day. I’ve written about these tools in the past, including how you can get similar functionality in other NLEs. New transcription services, like Simon Says, make them more viable than ever for the average editor.

Driven by the script

Avid’s script-based editing, also called script integration, builds a representation of the script supervisor’s lined script directly into the Avid Media Composer workflow and interface. While often referred to as ScriptSync, Avid’s script integration is actually not the same. Script-based editing and script bins are part of the core Media Composer system and does not cost extra.

The concept originated with the Cinedco Ediflex NLE and migrated to Avid. In the regular Media Composer system, preparing a script bin and aligning takes to that script is a manual process, often performed by assistant editors that are part of a larger editorial team. Because it is labor-intensive, most individual editors working on projects that aren’t major feature films or TV series avoid using this workflow.

Avid ScriptSync (a paid option) automates this script bin preparation process, by automatically aligning spoken words in a take to the text lines within the written script. It does this using speech recognition technology licensed from Nexidia. This technology is based on phonemes, the sounds that are combined to create spoken words. Clips can be imported (transcoded into Avid MediaFiles) or linked.

Through automatic analysis of the audio within a take, ScriptSync can correlate a line in the script to its relative position within that take or within multiple takes. Once clips have been properly aligned to the written dialogue, ScriptSync is largely out of the picture. And so, in Avid’s script-based editing, the editor can then click on a line of dialogue within the script bin and see all of the coverage for that line.

Script integration with non-scripted content

You might think, “Great, but I’m not cutting TV shows and films with a script.” If you work in documentaries or corporate videos built around lengthy interviews, then script integration may have little meaning – unless you have transcripts. Getting long interviews transcribed can be costly and/or time-consuming.  That’s where an automated transcription service like Simon Says comes in. There are certainly other, equally good services. However, Simon Says, offers export options tailored for each NLE, including Avid Media Composer.

With a transcription available on a fast turnaround, it becomes easy to import an interview transcript into a Media Composer script bin and align clips to it. ScriptSync takes care of the automatic alignment making script-based editing quick, easy, and painless – even for an individual editor without any assistants.

Finding that needle in the haystack

The second gem is PhraseFind, which builds upon the same Nexidia speech recognition technology. It’s a tool that’s even more essential for the documentary editor than script integration. PhraseFind (a paid option) is a phonetic search tool that analyzes the audio for clips within an Avid MediaFiles folder. Type in a word or phrase and PhraseFind will return a number of “hits” with varying degrees of accuracy.

The search is based on phonemes, so the results are based on words that “sound like” the search term. On one side this means that low-accuracy results may include unrelated finds that sound similar. On the other hand, you can enter a search word that is spelled differently or inaccurately, but as long as it still sounds the same, then useful results will be returned.

PhraseFind is very helpful in editing “Frankenbites.” Those are edits were sentences are ended in the middle, because a speaker went off on a tangent, or when different phrases are combined to complete a thought. Often you need to find a word that matches your edit point, but with the correct inflection, such as ending a sentence. PhraseFind is great for these types of searches, since your only alternative is scouring through multiple clips in search of a single word.

Working with the options

Script-based editing, ScriptSync, and PhraseFind are unique features that are only available in Avid Media Composer. No other NLE offers similar built-in features. Boris FX does offer Soundbite, which is a standalone equivalent to the PhraseFind technology licensed to them by Nexidia. It’s still available, but not actively promoted nor developed. Adobe had offered Story as a way to integrate script-based editing into Premiere Pro. That feature is no longer available. So today, if you want the accepted standard for script and phonetic editing features, then Media Composer is where it’s at.

These are separate add-on options. You can pick one or the other or both (or neither) depending on your needs and style of work. They are activated through Avid Link. If you own multiple seats of Media Composer, then you can purchase one license of ScriptSync and/or PhraseFind and float them between Media Composers via Avid Link activation. While these tools aren’t for everyone, they do offer a new component to how you work as an editor. Many who’ve adopted them have never looked back.

©2020, 2021 Oliver Peters