One way in which Apple’s Final Cut Pro X has altered editing styles is through the use of effects built as Motion templates, using the common engine shared with Apple Motion. There are a number of developers marketing effects templates, but the biggest batch can be found at the Fxfactory website. A regular development partner is idustrial Revolution, the brainchild of editor (and owner of FCP.co) Peter Wiggins. Wiggins offers a number of different effects packages, but the group marketed under the XEffects brand includes various templates that are designed to take the drudgery out of post, more so than just being eye-catching visual effects plug-ins.
XEffects includes several packages designed to be compatible with the look of certain styles of production, such as news, sports, and social media. These packages are only for FCP X and come with modifiable, preset moves, so you don’t have to build complex title and video moves through a lot of keyframe building. The latest is XEffects Viral Video, which is a set of moves, text, and banners that fit in with the style used today for trendy videos. The basic gist of these effects covers sliding or moving banners with titles and templates that have been created to conform to both 16:9 and square video projects. In addition, there are a set of plug-ins to create simple automatic moves on images, which is helpful in animating still photos. Naturally several title templates can be used together to create a stacked graphic design.
Another company addressing this market is Rampant Design Tools with a series of effects templates for both Apple Final Cut X and Adobe Premiere Pro CC. Their Premiere Pro templates include both effects presets and template projects. The effects presets can be imported into Premiere and become part of your arsenal of presets. For example, if you what to have text slide in from the side, blurred, and then resolve itself when it comes to rest – there’s a preset for that. Since these are presets, they are lightweight, as no extra media is involved.
The true templates are actually separate Premiere Pro template projects. Typically these are very complex, layered, and nested timelines that allow you to create very complex effects without the use of traditional plug-ins. These projects are designed to easily guide you where to place your video, so no real compositing knowledge is needed. Rampant has done the hard part for you. As with any Premiere Pro project, you can import the final effects sequence into your active project, so there’s no need to touch the template project itself. However, these template projects do include media and aren’t as lightweight as the presets, so be mindful of your available hard drive space.
For Final Cut Pro X, Rampant has done much the same, creating both a set of installable Motion template effects, like vignette or grain, as well as more complex FCP X Libraries designed for easy and automatic use. As with the Premiere products, some of these Libraries contain media and are larger than others, so be mindful of your space.
Both of these approaches offer new options in the effects market. These developers give you plug-in style effects without actually coding a specific plug-in. This makes for faster development and less concern that a host application version change will break the plug-in. As with any of these new breed of effects, the cost is much lower than in the past and effects can be purchase a la carte, which enables you to tailor your editor’s tool bag to your immediate needs.
©2017 Oliver Peters