Avid Technology entered 2015 with a bang. The company closed out 2014 with the release of its Media Composer version 8.3 software, the first to enable higher resolution editing, including 2K, UHD and 4K projects. On January 16th of this year, Avid celebrated its relisting on the NASDAQ exchange by ringing the opening bell. Finally – as in most years – the Academy Awards nominee field is dominated by films that used either Media Composer and/or Pro Tools during the post-production process.
In a software landscape quickly shifting to rental (subscription) business models, Avid now offers the most flexible price model. Media Composer | Software may be purchased, rented, or managed through a floating licensing. If you purchase a perpetual license (you own the software), then an annually-renewed support contract gives you phone support and continued software updates. Opt out of the contract and you’ll still own the software you bought – you just lose any updates to newer software.
You can purchase other optional add-ons, like Symphony for advanced color correction. Unfortunately there’s still no resolution to the impasse between Avid and Nexidia. If you purchased ScriptSync or PhraseFind in the past, which rely on IP from Nexidia, then you can’t upgrade to version 8 or higher software and use those options. On the other hand, if you own an older version, such as Media Composer 7, and need to edit a project that requires a higher version, you can simply pick up a software subscription for the few months. This would let you run the latest software version for the time that it will take to complete that project.
The jump from Media Composer | Software 8.2 to 8.3 might seem minor, but in fact this was a huge update for Avid editors. It ushered in new, high-resolution project settings and capabilities, but also added a resolution-independent Avid codec – DNxHR. Not merely just the ability to edit in 4K, Media Composer now addresses most of the different 4K options that cover the TV and cinema variations, as well as new color spaces and frame rates. Need to edit 4K DCI Flat (3996×2160) at 48fps in DCI-P3 color space? Version 8.3 makes it possible. Although Avid introduced high-resolution editing in its flagship software much later than its competitors, it comes to the table with a well-designed upgrade that attempts to address the nuances of modern post.
Another new feature is LUT support. Media Composer has allowed users to add LUTs to source media for awhile now, but 8.3 adds a new LUT filter. Apply this to a top video track on your timeline and you can then add a user-supplied, film emulation (or any other type) look to all of your footage. There’s a new Proxy setting designed for work with high-resolution media. For example, switch your project settings to 1/4 or 1/16 resolution for better performance while editing with large files. Switch Proxy off and you are ready to render and output at full quality. As Media Composer becomes more capable of functioning as a finishing system, it has gained DPX image sequence file export via the Avid Image Sequencer, as well as export to Apple ProRes 4444 (Mac only).
This new high resolution architecture requires that the software increasingly shed itself of any remaining 32-bit parts in order to be compatible with modern versions of the Mac and Windows operating systems. Avid’s Title Tool still exists for legacy SD and HD projects, but higher resolutions will use NewBlue Titler Pro, which is included with Media Composer. It can, of course, also be used for all other titling.
There are plenty of new, but smaller features for the editor, such as a “quick filter” in the bin. Use it to quickly filter items to match the bin view to correspond with your filter text entry. The Avid “helper” applications of EDL Manager and FilmScribe have now been integrated inside Media Composer as the List Tool. This may be used to generate EDLs, Cut Lists and Change Lists.
Avid is also a maker of video i/o hardware – Mojo DX and Nitris DX. While these will work to monitor higher resolution projects as downscaled HD, they won’t be updated to display native 4K output, for instance. Avid has qualifying AJA and Blackmagic Design hardware for use as 4K i/o. It is currently also qualifying BlueFish 444. If you work with a 4K computer display connected to your workstation, then the Full Screen mode enables 4K preview monitoring.
Avid Media Composer | Software version 8.3 is just the beginning of Avid’s entry into the high-resolution post-production niche. Throughout 2015, updates will further refine and enhance these new capabilities and expand high-resolution to other Avid products and solutions. Initial user feedback is that 8.3 is reasonably stable and performs well, which is good news for the high-end film and television world that continues to rely on Avid for post-production tools and solutions.
(Full disclosure: I have participated in the Avid Customer Association and chaired the Video Subcommittee of the Products and Solutions Council. This council provides user feedback to Avid product management to aid in future product development.)
©2015 Oliver Peters