Thanks to the growth of the internet, laptops and now tablets, the use of physical portfolios and demo reels to show your wares has been increasingly replaced by digital alternatives. The newest of these is Red Giant Software’s Arsenal application for the Apple iPad. This is a mobile presentation application designed to present your creative work to clients using an iPad.
Arsenal is easy to use and supports the presentation of both still images and video. You can import images by syncing folders with your iPad, via FTP and Dropbox. Multiple presentations can be organized in the Light Table display. Arsenal uses a series of Collections, each of which can hold several Strips. Once you pick the Collection to load, the available Strips are displayed. For a Strip of photographs, simply swipe the Strip with your finger in a standard iPad gesture and you can scroll through the images to see what is available in that Strip. Tap any image to display it full screen. From the full screen mode, you can swipe left or right to change images, set up a slideshow with automatic advance (three, five or eight seconds) or access any image from a small film strip at the bottom.
Arsenal offers a set of editing controls to add, move or delete images, name Collections and Strips (with choices of font style and size and theme colors), as well as add your logo at the top. Syncing is a big part of the application. You can e-mail a customer an Arsenal file that’s synced via Dropbox. The customer can run this file on their iPad using a free Arsenal Reader application and the images stay updated via Dropbox. In addition, you can also e-mail any image to another person from within Arsenal as a standard e-mail attachment.
Arsenal currently supports all three iPad models, JPEG and PNG images, plus MOV and MP-4 video files. There’s full support for the new iPad’s Retina display with images up to 5,000 pixels (3,000 for the original iPad model). I tested Arsenal on my first generation iPad, using still photos from my Olympus point-and-shoot camera as well as older 35mm slide scans. A few of these exceeded 3,000 pixels, but didn’t present any problems.
I prefer manual sync for my iPad and have an “iPad Transfer” folder on my desktop computer where I copy files headed for the iPad. Stills or movies that I’ve synced are accessible by Arsenal to be organized into Collections and Strips. 720p/23.98 H.264 MOV files at 5Mbps play nicely on the iPad and look great full screen on this first generation device. My only complaint is that videos don’t offer a thumbnail for quick visual recognition. Remember that productions use stills in lots of ways, including casting photos, location scouting stills and behind-the-scenes shots. All of these uses can find a home with Arsenal.
Originally written for Digital Video magazine (NewBay Media, LLC).
©2012 Oliver Peters