Red Giant Software, developers of such popular effects and editing tools as Trapcode and Magic Bullet, recently announced Red Giant Universe. Red Giant has adopted a hybrid free/subscription model. Once you sign into Universe for a Red Giant account, you have access to all the free filters and transitions that are part of this package. Initially this includes 31 free plug-ins (22 effects, 9 transitions) and 19 premium plug-ins (12 effects, 7 transitions). Universe users have a 30-day trial period before the premium effects become watermarked. Premium membership pricing will be $10/month, $99/year or $399/lifetime. Lifetime members will receive routine updates without any further cost.
A new approach to a fresh and growing library of effects
The general mood among content creators has been against subscription models; however, when I polled thoughts about the Universe model on one of the Creative COW forums, the comments were very positive. I originally looked at Red Giant’s early press on Universe and I had gotten the impression that Universe would be an environment in which users could create their own custom effects. In fact, this isn’t the case at all. The Universe concept is built on Supernova, an internal development tool that Red Giant’s designers use to create new effects and transitions. Supernova draws from a library of building block filters that can be combined to create new plug-in effects. This is somewhat the same as Apple’s Quartz Composer development tool; however, it is not part of the package that members can access.
Red Giant plans to build a community around the Universe members, who will have some input into the types of new plug-ins created. These plug-ins will only be generated by Red Giant designers and partner developers. Currently they are working with Crumplepop, with whom they created Retrograde – one of the premium plug-ins. The point of being a paid premium member is to continue receiving routine updates that add to the repertoire of Universe effects that you own. In addition, some of the existing Red Giant products will be ported to Universe in the future as new premium effects.
This model is similar to what GenArts has done with Sapphire Edge, which is based on an upfront purchase, plus a subscription for updated effects “collections” (essentially new preset versions of an Edge plug-in). These are created by approved designers and added to the library each month. Unlike the Sapphire Edge “collections”, the Universe updates are not limited to presets, but will include brand new plug-ins. Red Giant tells me they currently have several dozen in the development pipeline already.
Red Giant Universe supports both Mac and Windows and runs in recent versions of Adobe After Effects, Premiere Pro, Apple Final Cut Pro X and Motion. At least for now, Universe doesn’t support Avid, Sony Vegas, DaVinci Resolve, EDIUS or Nuke hosts. Members will be able to install the software on two computers and a single installation of Universe will install these effects into all applicable hosts, so only one purchase is necessary for all.
Free and premium effects with GPU acceleration
In this initial release, the range of effects includes many standards as free effects, including blurs, glows, distortion effects, generators and transitions. The premium effects include some that have been ported over from other Red Giant products, including Knoll Light Factory EZ, Holomatrix, Retrograde, ToonIt and others. In case you are concerned about duplication if you’ve already purchased some of these effects, Red Giant answers this in their FAQ: “We’ve retooled the tools. Premium tools are faster, sleeker versions of the Red Giant products that you already know and love. ToonIt is 10x faster. Knoll Light Factory is 5x faster. We’ve streamlined [them]with fewer controls so you can work faster. All of the tools work seamlessly with [all of the] host apps, unlike some tools in the Effects Suite.”
The big selling point is that these are high-quality, GPU-accelerated effects, which use 32-bit float processing for trillions of colors. Red Giant is using OpenGL rather than OpenCL or NVIDIA’s CUDA technology, because it is easier to provide support across various graphics cards and operating systems. The recommendation is to have one of the newer, faster NVIDIA or AMD cards or mobile GPUs. The minimum GPU is an Intel HD 3000 integrated graphics chip. According to Red Giant, “Everything is rendered on the GPU, which makes Universe up to 10 times faster than CPU-based graphics. Many tools use advanced render technology that’s typically used in game development and simulation.”
In actual use
After Universe is installed, the updates are managed through the Red Giant Link utility. This will now keep track of all Red Giant products that you have installed (along with Universe) and lets you update as needed. The effects themselves are nice and the quality is high, but these are largely standard effects, so far. There’s nothing major yet, that isn’t already represented with a similar effect within the built-in filters and transitions that come as part of FCP X, Motion or After Effects. Obviously, there are subjective differences in one company’s “bad TV” or “cartoon” look versus that of another, so whether or not you need any additional plug-ins becomes a personal decision.
As far as GPU-acceleration is concerned, I do find the effects to be responsive when I adjust them and preview the video. This is especially true in a host like Final Cut Pro X, which is really tuned for the GPU. For example, adding and adjusting a Knoll lens flare from the Universe package performs better on my 2009 Mac Pro (8-core with an NVIDIA Quadro 4000), than do the other third-party flare filters I have available on this unit.
The field is pretty crowded when you stack up Universe against such established competitors as GenArts Sapphire, Boris Continuum Complete, Noise Industries FxFactory Pro and others. As yet, Universe does not offer any tools that fill in workflow gaps, like tracking, masking or even keyers. I’m not sure the monthly subscription makes sense for too many customers. It would seem that free will be attractive to many, while an annual or lifetime subscription will be the way most users will purchase Universe. The lifetime price lines up well when you compare it to the others, in terms of purchasing a filter package.
Red Giant Universe is an ideal package of effects for editors. While Apple has developed a system with Motion where any user can created new FCP X effects based on templates, the reality is that few working editors have the time or interest to do that. They want effects that can be quickly applied with a minimum amount of tweaking and that perform well on a timeline. This is what impresses clients and what wins over editors to your product. With that target in mind, Red Giant definitely will do well with Universe if it holds to its promise. Ultimately the success of Universe will hang on how prolific the developers are and how quickly new effects come through the subscription pipeline.
©2014 Oliver Peters